Specialty Postcards: Custom Options for Innovative Flyer Printing

So Why Postcards?

Postcards are one of the most versatile & underrated marketing pieces available. They can be used as a hand-out flyer or a direct mail piece. 4x6" mailers have the most affordable postage rates and generate "heat" and countless sales leads.


So when you have that one chance to make a first impression, will you go cheap & generic or win new customers with that "wow factor"?

What Options Are Available?

Card Stock:

Linen (100lb cover textured stock)

Silky (Silk texture on a 16pt stock)

Premium 16pt Paper Stock (most common)

PVC Plastic

Clear or Frosted PVC Plastic

Waterproof 100lb book

3D Lenticular Lens

Color Options:

4/4: Full Color or 4-color on both sides

4/1: Full Color Front, B&W Back

4/0: Full Color Front, Blank Back

Metallic Ink: Adds unlimited metallic spot colors to your full color print.

Foils: Adds real metallic foil stamping to your flyers.

Gloss Options:

Matte: Uncoated or non-glossy finish.

UV Coating: High-gloss laminate which is added postpress.

Spot UV: Adds Gloss UV coating only to specific areas, such as logos or text.

Aqueous Coating: Similar to UV coating but a lighter semi-gloss. 

Types of Postcards, Flyers & Mailers

So now that we've examined the various different options available for your flyers, let's take a moment to look at all the specialty postcards that are currently available.

3D Lenticular or Holographic Postcards3D Lenticular (commonly referred to as holographic) printing offers real 3-dimensional, animated effects, including: 3D Depth, Flip, Animation, Zoom & Morph. Wow your potential clients with this exciting technology.

Clear Plastic PostcardsFlyers printed on a clear PVC plastic set you apart from your competition.

Die Cut PostcardsIf you want something truly unique, die-cut postcards are for you. The sky's the limit, these postcards can be die cut into any shape you desire.

Foil PostcardsPostcards with a splash of metallic hot foil stamping add a touch of flash & class.

Full Color PostcardsThe Gold Standard. Affordable full color offset postcards, typically printed on a premium 16pt card stock.

Frosted Plastic PostcardsMuch like our clear flyers but with a semi-opaque finish to make your text & graphics "pop".

Glossy PostcardsFull Color Postcards with a super-glossy laminate UV Coating. Shiny & Slick.

Linen PostcardsFull Color Postcards on a textured 100lb linen stock.

Matte Finish PostcardsUncoated, full color flyers... without the gloss.

Metallic Ink Flyers
Unlimited color, double-sided, metallic ink postcards on thick 16pt uncoated stock.

Oversized PostcardsWhen you really want to make an impression, upgrade to more "real estate" with a larger 5.5x8.5" postcard.

Plastic PostcardsReal plastic postcards on a thick 20mil PVC stock. Plain paper stock just can't compare to plastic.

Silk PostcardsSilk stock creates a classy, textured look & feel that is simply unmatched.

Spot UV PostcardsRelatively unknown but growing in popularity, Spot UV adds a shiny gloss to specific areas of your mailer, such as logos & text.

Thick PostcardsMany postcards are printed on thin 100lb or 12pt stock. Upgrade to a truly impressive 16pt stock to stand out from the crowd.

Waterproof PostcardsDon't be scared of the rain or extreme weather conditions, your cards will survive it all. Waterproof postcards are perfect for national & international mailings.

Stand Out From The Crowd.

Guess where your generic flyers are headed? Straight to the trash. Upgrade your marketing campaign to a premium specialty postcard and watch your sales conversions shoot straight through the roof! Truly great, inspired marketing is what separates the winners from the losers. Which side are you on?