Specialty Printing, including full color, glossy business cards, postcards, brochures, flyers, pocket folders, metal business cards, plastic business cards, foil cards, embossed cards and lenticulars.
Thursday, June 2, 2011
Specialty Postcards: Custom Options for Innovative Flyer Printing
So Why Postcards?
Postcards are one of the most versatile & underrated marketing pieces available. They can be used as a hand-out flyer or a direct mail piece. 4x6" mailers have the most affordable postage rates and generate "heat" and countless sales leads.
So when you have that one chance to make a first impression, will you go cheap & generic or win new customers with that "wow factor"?
What Options Are Available?
Linen (100lb cover textured stock)
Silky (Silk texture on a 16pt stock)
Premium 16pt Paper Stock (most common)
Clear or Frosted PVC Plastic
Waterproof 100lb book
3D Lenticular Lens
4/4: Full Color or 4-color on both sides
4/1: Full Color Front, B&W Back
4/0: Full Color Front, Blank Back
Metallic Ink: Adds unlimited metallic spot colors to your full color print.
Foils: Adds real metallic foil stamping to your flyers.
Matte: Uncoated or non-glossy finish.
UV Coating: High-gloss laminate which is added postpress.
Spot UV: Adds Gloss UV coating only to specific areas, such as logos or text.
Aqueous Coating: Similar to UV coating but a lighter semi-gloss.
Types of Postcards, Flyers & Mailers
So now that we've examined the various different options available for your flyers, let's take a moment to look at all the specialty postcards that are currently available.
3D Lenticular or Holographic Postcards3D Lenticular (commonly referred to as holographic) printing offers real 3-dimensional, animated effects, including: 3D Depth, Flip, Animation, Zoom & Morph. Wow your potential clients with this exciting technology.