Specialty Printing, including full color, glossy business cards, postcards, brochures, flyers, pocket folders, metal business cards, plastic business cards, foil cards, embossed cards and lenticulars.
Saturday, May 21, 2011
Unique Business Cards
Business Cards. They've existed since the 15th century. We've all seen our share of plain, boring b&w business cards.
So you want to stand out from the crowd... but maybe you don't even know where to start.
So in today's competitive marketplace, how can you maintain your edge?
Start Fresh with Specialty Business Cards Throw away your old boring cards!
How many business cards have you disposed of in the past year? Hundreds? Thousands?
But every once in awhile, you see a card that demands your attention.
So how can you produce a business card that exemplifies excellence and professionalism? It often takes a bit of research. In this lens, I will attempt to explain the different types of specialty printing now available to your business. I will also provide direct sources for specialty printing to save you the time and effort involved in creating a business card masterpiece.
So how thick should your business cards be? Card Stocks Explained
A thick business card gives the impression of strength and longevity. This is a representation of your company. You can also say a flimsy card symbolizes a weak, impermanent or fly-by-night business.
Personally, I always recommend a 14pt stock or preferably a 16pt card stock. The price difference between a cheap 100lb or 10pt stock and a much heavier 16pt stock is negligible, but the difference in feel and marketing value is immeasurable.
30mil Plastic Cards are also an amazing investment, but a bit more costly. These extremely heavy, durable plastics offer the same thickness as a credit card and many similar options are available, such as magnetic stripes, barcoding, signature panels, variable data, scratch-offs with pin numbering, embossed sequential numbering and holographic foils. Many marketers are willing to justify the added expense for a truly impressive credit card style thickness.
Types of Unique Business Cards
So now that we've examined the benefits of premium business cards, let's take a moment to look at the different types of specialty business cards available:
Professional marketers are always looking for new ways to stand apart from the plain, the mundane and the boring. Nondescript, one-color business cards & flyers are quickly going the way of the Dodo Bird. From foils to plastics to metals, printing is moving into the 21st century.
Making premium, specialty printing a part of your marketing plan is a wise decision.